Google AdWords Resources
Google AdWords is the most powerful marketing tool to come along in a very, very long time. From driving traffic and sales to conducting market research quickly and easily – I believe AdWords should be the cornerstone of online marketing efforts for many small businesses.
However, it can be overwhelming to learn how to use AdWords properly. And if you don’t learn how to use it properly, you can lose a lot of money VERY quickly.
To get an initial overview of what AdWords is and what makes it so powerful, please check out my blog post An Introduction To Google AdWords for Small Business Owners. With that basic understanding in mind, check out what I consider to be the best resources available to help you successfully use AdWords to power your online marketing efforts.
Perry Marshall is probably the most well-known Google AdWords guru. And deservedly so. I’ve been following him for years and have always been impressed not just with his AdWords stuff, but with his general marketing/copywriting expertise as well.
If you’re just getting started with pay per click advertising, definitely sign up for his free 5 day AdWords mini-course which will quickly get you up to speed on effectively using AdWords.
For more experienced users, look at his AdWords Blackbelt course for more advanced techniques on how to take your campaigns to the next level and tackle ultra-competetive markets.
Glenn Livingston is a PhD (in psychology) turned marketing pro. He’s turned using Google AdWords for market research purposes into an exact science. If you’re interested in using AdWords for research (and I highly recommend you do!), sign up for Glenn’s mailing list and get some amazing free MP3s that share some of the powerful marketing lessons Glenn’s discovered over the years.
Google AdWords Learning Center
This is a incredibly comprehensive free training site by Google that has video and text lessons covering all the technical aspects of how to effectively set up and manage an AdWords campaign.
Brad Geddes is one of the smartest PPC minds around and he shares his knowledge on his company’s blog.
Note: The links to both Perry Marshall and Glenn Livingston on this page are affiliate links.