Autoresponder/Email Marketing Resources
Two things to know about email marketing and autoresponders:
1. Email marketing consistently has the highest conversion rates of any online marketing tactic. This is especially true when your email list is made up of people who have opted-in to receive information from you (ie. not a list you buy from a third party provider).
2. Using an autoresponder sequence is the best way to build and nurture long term relationships with those on your email list.
I have yet to find any good resources on autoresponders that aren’t directly pitching a course, autoresponder program, etc. If you know of any, please share them with me. In the meantime, here are two articles that I’ve written that give an overview of autoresponders and provide a good foundation on the topic.
AWeber – A flexible, full featured, easy to use autoresponder that I use and recommend to all my clients.
Note: The above link to AWeber is an affiliate link.