Glossary of Internet Marketing Terms

by Adam Kreitman

What the heck is a backlink?

Is search engine marketing (SEM) the same thing as search engine optimization (SEO)?

When an Internet marketer refers to anchor text are they talking about something that’s important for online marketing or a part of their yacht?

A big part of understanding anything is learning the vernacular. A lot of us in the internet marketing world take for granted that our prospects, clients, readers of our blogs, etc. understand the terms we throw out there. But that’s not the case.

The Main Street Marketing Community (full disclosure: I am a co-founder of this organization) now has an internet marketing glossary on its website to help business owners understand the terms thrown around in the online marketing world. Our goal is the keep the definitions clear, concise and make sure they’re written in plain English that anyone can understand.

Check it out and, if there are terms you’ve heard related to online marketing which are not currently in the glossary, you can post requests in the comment section below the terms on the Main Street Marketing Community website.

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