Russ Henneberry, owner of Tiny Business, Mighty Profits, recently interviewed me about using Google AdWords to grow small tiny businesses. We discussed a range of topics related to Google AdWords including:
- When business owners should consider using AdWords as part of their marketing mix
- How to get started with PPC
- Common mistakes to avoid when setting up a Google AdWords campaign
- Whether you should just focus on AdWords or should you consider using other pay per click programs such as those offered by Facebook and Bing
Russ asked a lot of great questions and there’s some very useful information in there for those interested in understanding more about pay per click advertising. So head over to Russ’ site to listen to this AdWords interview.
And, while you’re there, check out the rest of the site – Russ is one of the sharpest guys out there when it comes to marketing tiny business’ and has a lot of great content on his site.
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I would recommend online entrepreneurs to combine SEO and PPC advertising solutions in their marketing strategies. It is better to start with PPC mehtods and when online business begins to bring revenue it makes sense to invest more in SEO.