Interview: How To Grow Your Small Business Through Google AdWords

by Adam Kreitman

Russ Henneberry, owner of Tiny Business, Mighty Profits, recently interviewed me about using Google AdWords to grow small tiny businesses. We discussed a range of topics related to Google AdWords including:

  • When business owners should consider using AdWords as part of their marketing mix
  • How to get started with PPC
  • Common mistakes to avoid when setting up a Google AdWords campaign
  • Whether you should just focus on AdWords or should you consider using other pay per click programs such as those offered by Facebook and Bing

Russ asked a lot of great questions and there’s some very useful information in there for those interested in understanding more about pay per click advertising. So head over to Russ’ site to listen to this AdWords interview.

And, while you’re there, check out the rest of the site – Russ is one of the sharpest guys out there when it comes to marketing tiny business’ and has a lot of great content on his site.

Related posts:

  1. 3 Reasons Google AdWords Still Kicks Facebook PPC’s You-Know-What
  2. Facebook PPC vs Google PPC: Which Is Right For Your Small Business?
  3. A “Negative” Suggestion for Facebook PPC
  4. A Big Disadvantage of Facebook PPC?
  5. How Will Google Instant Affect AdWords Performance?

{ 1 comment… read it below or add one }

1 Terje Sannarnes October 6, 2011 at 11:17 AM

I would recommend online entrepreneurs to combine SEO and PPC advertising solutions in their marketing strategies. It is better to start with PPC mehtods and when online business begins to bring revenue it makes sense to invest more in SEO.

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