There’s no shortage of speculation about how Google Instant (the new “enhancement” Google rolled out last week that displays search results as you type) will affect AdWords performance and SEO.
It’s going to kill the long tail.
Fewer people are going to look at the ads.
Costs per click are going to shoot through the roof.
Here’s the bottom line on it’s impact: NO ONE KNOWS!
It’s fun to speculate. Some Chicken Little’s get off on running around crying “The sky is falling! The sky is falling!”
But the simple truth is…less than a week after it was introduced, no one truly knows how Google Instant will affect AdWords or SEO.
I do know this, however…
…AdWords is Google’s CASH COW.
They are not going to do anything that will cause a big drop off in ad revenues from AdWords.
Not gonna happen!
Sure, there may be some changes in user search behavior. But as far as I’m concerned, Google Instant is a non-issue until I start seeing results in the accounts I manage that make it an issue.
If you’re running AdWords campaigns, my suggestion is simply keep an eye on your key metrics (as you should always do anyway!) and don’t worry about Google Instant.
Google isn’t about to throw their advertisers under the bus with Google Instant or any other enhancements they roll out.
They’ve got too much skin in the AdWords game themselves to bite the hand that feeds them.