Google introduced an interesting new feature in AdWords the other day.
It’s called “Remarketing” and it allows advertisers to stalk have their ads follow prospects around the web.
Here’s how it works:
Say a prospect comes to my website and visits the page on my site promoting my article marketing service. They’re interested, but not quite ready to act.
So they move onto other sites and that’s the end of it right? Well, not anymore.
Using remarketing, I could have text or banner ads promoting my article marketing service placed on other websites that prospect visits after mine that display Google ads.
Pretty cool stuff.
Your website gets traffic every day from people who are interested in what you have to offer, but for whatever reason, aren’t ready to contact you or buy anything at that moment. And once they leave, they’ll likely never come back. With remarketing, you now have the ability to reach those people with targeted ads that appear on other websites they visit after leaving yours.
It’s a really great way to reach an audience – visitors to your website who leave without taking any action – that you had no way of reaching before the launch of remarketing.
To learn more about remarketing, here’s the official announcement on the Inside AdWords blog.
What do you think about remarketing? Is it a great tool for advertisers or too Big Brother-ish for your liking? Post your thoughts in the comment section below…
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I think that’s a great idea.. as long as.. as a visitor, I have the ability to turn it off. Stalkers are only stalkers if I don’t want them to stalk me.
Alyssa – That was one of Google’s other big announcements recently – they are going to let people opt out of Analytics tracking. It’ll be interesting to see how many users actually do this.
Google has some threshold for how many visitors you need to have “tagged” before they will start showing remarketing ads. I don’t know if the quantity varies by category, but I recently hit about 500 visitors before the remarketing kicked in.
I also may have made a mistake in setting up eight different pages rather than just using one universal tag, because Google is now counting visits to each page individually and some of the less-visited pages will take forever to get to 500 visits.
I thought these facts might be helpful to smaller advertisers who aren’t generating thousands of visits per day.