Interesting article in today’s New York Times about Facebook PPC.
It seems like some people are a little creeped out about how personalized the ads are on Facebook (the reason is because advertisers can use the information on your profile to target ads based on your relationship status, college, hobbies, favorite book, etc.)
A few takeaways:
1. Some of this is due to advertisers abusing the system and not abiding by Facebook’s rules for ads. You can blame advertisers for this, but you can also blame Facebook for not enforcing their own rules. In the article, they claim they are doing more to make sure their rules are followed, which is a good thing.
The last thing Facebook wants is for their users to think the ads are misleading, offensive, creepy, etc. and to start ignoring them in masse.
2. Facebook’s PPC ad platform is still in its infancy and it will take some time to work the kinks out.
3. Advertisers need to be mindful that people on Facebook are not there looking for ads. Being too pushy, creepy, or otherwise over the top will likely backfire (and could even get you banned).
4. Here’s a major media outlet with an article about Facebook PPC advertising. Facebook PPC will not be the best kept secret in online advertising for long. Give it a try now before your competition catches on.
You can read the NYT article here.
Related posts:
- Facebook PPC vs Google PPC: Which Is Right For Your Small Business?
- 3 Reasons Google AdWords Still Kicks Facebook PPC’s You-Know-What
- Facebook PPC: Why It Has Savvy Marketers Drooling All Over Themselves
- A Big Disadvantage of Facebook PPC?
- Why Isn’t the Facebook PPC Advertising Program More Popular?
