A few months ago I introduced a concept I call Click Inertia.
Click Inertia is the resistance that your prospects have to moving their index finger just that few hundreths of an inch to click on your ad, blog post, email, link, video, etc.
It’s the biggest obstacle to your online marketing success because clicks make the web go ’round.
Here are 6 ways you can get your prospects to overcome Click Inertia:
- Be Somebody. Do people know who you are? Have you made a name for yourself in your given niche? If so, that name recognition will go a long way to getting people to click on your links. If they’re familiar with you, and better yet, know you, like you, and trust you, they are much more likely to click on your links than if they don’t know you from, well, Adam!
- Tell a Story. People love a good story. An affinity for stories is ingrained in the human brain so being a gifted storyteller is a huge plus for an online marketer. If you can weave your message into an intriguing storyline, watch the clicks come flooding in.
- Write Great Headlines. How can you not click on an article with the headline “8 Ways to Make Your Message More Spreadable Than Syphillis in a Slovakian Steamroom?” This gem is from my approachable friend Scott who writes some of the most intriguing, and clickable, headlines you’ll ever see. Writing powerful, attention grabbing headlines is a surefire recipe for overcoming Click Inertia.
- Make a Strong Offer. Study some of the great direct marketers like Claude Hopkins, Eugene Schwartz, or Dan Kennedy and learn how to craft a powerful offer. Place a strong, compelling offer in front of the right audience and they’ll be like moths to a flame (in the sense that they’ll be very attracted to your offer and click on it as opposed to flying to their firery deaths!).
- Provide Value. Can you provide genuinely valuable information to your prospects? Can you help them solve their most pressing issues? Can you improve their lives in some way? Do that, and do that on a regular basis, and watch your prospects resistance to clicking on your emails, videos, blog posts melt away.
- Eye-Catching Images. I’m sure you’ve heard the old adage “a picture is worth a thousand words.” I don’t know if that’s true or not, but what I do know is using eye-catching photos or pictures (especially in your banner ads) makes a huge difference in whether or not your prospects will notice them and, more importantly, click on them.
Do you have any other ways to overcome Click Inertia? Please share them in the comment section below.
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