When it comes to the world of Internet marketing gurus, there are very few I trust and fewer that I follow on a regular basis.
One of the exceptions to that rule is Perry Marshall. He built his reputation as an AdWords expert, but he also provides some phenominal insights in many other areas of marketing. His newsletter is the only one that I’m willing to pay for on a regular basis.
In his latest newsletter, he described a concept called the “Tactical Triangle.” This concept breaks marketing down into three core areas: Traffic, Conversion and Economics.
I read the article a few times because it’s a very powerful concept. However, instead of trying to explain it here, I’ll let you hear it directly from Perry himself because he’s made a good chunk of that article available on his blog. You can read it by clicking here.
It’s definitely worth a look if you do any sort of marketing online or offline.
Note: The link above is an affiliate link. It’s free to read the article, however, if you decide you’d like to buy something from Perry Marshall in the future (which I have done a few times because I think his stuff is that good), I will get a commission from your purchase.
Related posts:
