It’s the simplest of movements. And one that takes almost no effort at all.
I’m talking about moving your index finger a few hundreths of an inch to click the button on your mouse (or click the touch pad on your laptop).
Yet this simple task is your biggest obstacle to success in online marketing.
The problem is not that the task itself is any more difficult for your prospects to perform than it is for you. The problem is your prospect’s resistance to doing it.
Overcoming this resistance is something I’ve dubbed “Click Inertia” and it is your single biggest challenge as an online marketer.
The dictionary definition of inertia is the “resistance or disinclination to motion, action, or change.” And that’s precisely what you’re up against on your blog, website, social media sites, etc. when it comes to getting people to click.
Your online marketing success in dependent on getting prospects to get past their inertia and click on your email, pay per click ad, search engine listing, video, local business listing, affiliate link, Buy Now button, become your fan on Facebook, etc.
Bottom line is clicks make the web go round and for you to make a sale online takes at least one click, or more likely, a bunch of them.
This challenge of overcoming click inertia is one that’s getting more difficult by that day as the amount content, good and bad, competing for your prospects attention expands at a exponential pace.
So your #1 job as an Internet marketer is to give prospects a real compelling reason to get past their Click Inertia and move their finger than few hundreths of an inch.
How do you do that? Answering that very question will be the topic of my next blog post.