Meal time is a challenge in our house.
Besides literally being allergic to more foods than not, my daughter is a highly finicky eater. In the course of trying to get her to eat the foods she can safely eat, I’ve made an interesting observation.
It’s not so much the food itself she’s opposed to, but the presentation.
Those peas that are sitting there ignored on the high chair tray? Put them in a bowl and they get gobbled up.
Won’t touch small bite-size pieces of carrots? Cut up some carrots lengthwise instead and they’ll get downed instantly.
Rejecting the applesauce I try to feed her? Put a spoon in her hand and she readily opens up her mouth and finishes applesauce down to the last drop.
Same food. Different presentation. Completely different result.
Your marketing efforts are no different.
If you’re having trouble selling your product or service, the reason may not be the product or service itself. It could very well be your presentation.
If long sales copy isn’t effective in selling your product, try breaking it up and delivering it in a series of emails. Or use videos instead of text.
If you’re not getting any takers on your eBook, maybe converting it into a audio course will do the trick.
If no one is signing up for your membership site, try breaking the material into smaller chunks and selling them as stand alone products.
Technology makes it faster and easier to try out different ways of packaging and presenting products and services to your prospects. So if what you’re doing isn’t working, try changing the way your presenting it and see if that can boost your sales.
Now, if you’ll excuse me, I have to go figure out a way to make broccoli appetizing to a 16 month old!
Related posts:
{ 2 comments… read them below or add one }
Online Marketing – this is where I’m part of and by being part of it I must say that for you to succeed, you should like what you are doing and sure that what you do is right and beneficial.
Online marketing is a great way to make some money and it is very fun. If you love it, it will not be considered work!