A Delicious Internet Marketing Case Study (Unless You’re a Vegetarian)

It’s the most popular story on the New York Times website today.

An article about two guys who blogged about a recipe called “Bacon Explosion” that takes 2 pounds of bacon, weaves it in with 2 pounds of sausage and smothers it with BBQ sauce.

The blog this was posted on a little over a month ago supposedly now has 16,000 web sites linking to it and hundreds of thousands of visitors.

The NYT article mentions that one of the people who came up with the recipe is an internet marketer and used sites like Twitter and StumbleUpon to build the explosion of traffic to the blog. But there’s something missing from that explanation.

The REAL lesson

It’s an interesting story and definitely worth reading, but from an Internet marketing perspective don’t lose site of this critical fact:

The main reason this site became so popular is because it contained content that a lot of people found unique, valuable and entertaining.

Tweets, Stumbles, Diggs and more are great – but you have to have the content in place first. It’s all too easy to get caught up in the tools and technology and lose sight of what’s really important.

With that said, here’s a link to the article which is titled, “Take Bacon. Add Sausage. Blog.”

And Bon Appetit to all the carnivores out there!

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Tagged as: Digg, internet marketing, Marketing, Online Marketing, StumbleUpon, Twitter