What is Blogging?

You’ve probably heard about blogs. Perhaps you’ve even read a few. But maybe you’re still kind of fuzzy about what blogging is or what blogs are.

At it’s core, a blog is a web site where you share your thoughts, insights, and experiences with others.

But what is blogging in a broader sense?

And, more importantly, how can it help your business?

There is no one answer to these questions because blogging is a lot of things to different people. But here are a few answers.

It’s a . . .

Form of communication
Marketing tool
Conversation starter
Way to keep prospects and customers informed of what you’re up to
Search engine optimization (SEO) strategy
For some, it’s a way to generate income
Way to reach out and connect with others interested in your niche
Writing exercise
Resume
Way to “stick yourself out there” (I borrowed this one from Scott)
Way to make your business and yourself more “real” to prospects and customers
Way to communicate with employees
Way to organize your own thoughts and ideas (Hint: you don’t have to actually publish your posts to get something out of blogging)

What other answers to the question “What is blogging?” do you think belongs on this list? Please share them in the comments section below.

Also, if you’re new to the world of blogging, be sure to check out my “Business Blogging Resources” page to get my favorite resources that will have you up to speed and blogging like a pro in no time!