Best selling author, top blogger, “America’s Greatest Marketer,” and fellow smokin’ hot piece of brain candy (sorry, couldn’t resist) Seth Godin is writing about you.
This paragraph from his recent post “Death of the Personal Blog?” caught my attention:
There’s a difference between a blog about YOU (I call this a cat blog) and a blog about the reader. Guy Kawasaki’s blog, and my blog for that matter, are not about us, about what we ate yesterday or how great we are. They are about you, the reader.
It’s really pretty simple. If you want:
- people to read your blog;
- people to follow you on Twitter;
- prospects to come to your website;
- sales -
you have to make it About You – the reader, the follower, the prospect, the customer.
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I never understand why this is such a surprise to people. Blogging is just another form of media. For ages now, newspapers, magazines, radio and TV have known that talking about themselves is of no interest to their audience. Talking about the world that their audience inhabits is much more successful. The world’s top authors write what their readers want – so why do bloggers insist on writing about themselves? Because they haven’t yet worked out that they are in the world of publishing. Do what publishers have done for centuries (write for their audience) and your blog will succeed. Write about yourself and people will depart fairly quickly.