I thought something had died in my front yard.
The smell was just horrendous. When I saw what appeared to be the source of the smell, I was even more disturbed.
Growing out of the mulch was a phallic shaped whitish reddish almost mushroom looking thing. Upon closer inspection (at least as close as I wanted to get!) I noticed there were a few of these alien like growths protruding out of the ground and there was no doubt they were the culprits producing that nose hair singing smell.
I didn’t know what to make of these things so I did what pretty much everyone does these days when they need information . . . I went straight to Google.
Not knowing what they were, I typed in the following search query – “stinky whitish reddish phallic looking things in mulch” and within a few seconds I had identified my problem – the aptly named Stinkhorns. Within a few minutes I knew more about Stinkhorns than 95% of people worldwide. I was a virtual Stinkhorn expert (not that that’s something to brag about).
What does this have to do with online marketing? It’s this . . .
The Internet is the greatest research tool that has ever been available in the history of the world.
That’s a good thing for Internet marketers because few, if any, things are more critical to successful marketing campaigns than research.
And research is the next topic in our Fundamentals of Marketing Online series. We’re going to look at what to research, how to research, and specific tools you can use to conduct your research.
Now I know what you’re thinking.
Research isn’t fun. It’s boring. It’s tedious.
But that common mindset presents a golden opportunity for you. Because once you understand the importance of research, once you understand how to do it effectively, and once you regularly incorporate research into your online marketing activities, you can easily out-market and out-sell all the competitors in your niche who are too lazy to take this critical step.
And I can’t think of anything more fun or exciting than that!
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