Ever see the movie “City Slickers”?
Jack Palance plays a wise, crusty old cowboy named Curly. There’s a scene in the movie where he shares his secret of life with Billy Crystal’s character Mitch- a middle aged city slicker going through a mid-life crisis.
You can watch the scene on You Tube, but the bottom line is that Curly’s secret to life is this:
“One thing. Just one thing. You stick to that everything else don’t mean shit.”
So what does that have to do with marketing online?
In our last blog post in our “Fundamentals of Marketing Online” series we talked about how overwhelming marketing online can be and one way to make it more manageable (by focusing on core marketing strategies that have proven successful offline).
Another way to make marketing online less intimidating is to take Curly’s advice and just focus on one thing.
You’ll probably never be an expert on using Google AdWords, Facebook, MySpace, article marketing, SEO, copywriting, social bookmarking, video marketing, Twitter, FriendFeed, WordPress, etc. to market your business.
But you can become an expert in just one. Forget about the others. I’m not saying they don’t mean shit, but you can hire an expert to help you with them while you stay focused on your one thing.
I know this is tough to do. There are always cool new marketing tools coming along online. There are always emails in your inbox from one guru or another promising to make your filthy stinking rich if you use their methodology.
I’m not saying to totally ignore them. But focus the majority of your time on your one thing (the 80/20 rule is definitely in effect when it comes to marketing online).
So what one thing should you focus on? Well, Curly’s answer is “that’s what you have to figure out.” And he’s right. It all depends on your business and your goals.
Over the years I’ve hitched my wagon to Google AdWords and copywriting. I think that no matter what businesses I’m involved in, the expertise I’ve developed in those two areas will help immensely.
But they might not be right for you.
So my recommendation is to find what is right for you – your “one thing” – stick to it and master it so you can expertly use it to power your online marketing efforts.
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