There was a short, yet powerful post by James Chartrand on Copyblogger last Friday titled “I Don’t Care About You.”
James writes about “Egotistical Marketing.” It’s a great term that describes a mistake many marketers make - focusing on themselves instead of others.
Bottom line: If you want people to pay attention to your marketing then tell them about their favorite subject - themselves!
After you read James’ post, check out my take on the concept and how to put it to use by creating an About You page on your website.
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