Copyblogger’s Talking About You

by Adam Kreitman

There was a short, yet powerful post by James Chartrand on Copyblogger last Friday titled “I Don’t Care About You.”

James writes about “Egotistical Marketing.” It’s a great term that describes a mistake many marketers make – focusing on themselves instead of others.

Bottom line: If you want people to pay attention to your marketing then tell them about their favorite subject – themselves!

After you read James’ post, check out my take on the concept and how to put it to use by creating an About You page on your website.

Related posts:

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  3. More About You
  4. The Secret of the Tactical Triangle
  5. Jack Palance’s Secret to Marketing Online

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