I never perfected an invention that I did not think about in terms of the service it might give others…
I find out what the world needs, then I proceed to invent.”
Thomas Edison
He’s one of the most prolific inventors the world has ever seen.
He gave us the light bulb, phonograph, kinetoscope (motion picture projector), stock ticker, and fluoroscope – just to name a few of his 1000+ inventions.
But the quote above is perhaps the greatest display of Edison’s true genius.
Many entrepreneurs get this backward. We think about what we like, what we’re good at, and what kind of product, service, company we want to invent. It’s only after spending a lot of sweat and equity in developing the concept that we discover the market isn’t there to support it.
Start with the prospect.
How can you make their lives better?
How can you help them achieve their goals?
How can you help them avoid a pain?
How can you serve a market in a way that no one else is serving it?
Want to significantly improve the odds of your success? Start with the prospect and keep them at the forefront of your mind as you develop, refine and market your business idea.
It takes research.
It takes hard work.
It takes thinking about others first (which is contrary to our nature).
But if you want to launch a winning business, take the advice of one of the greatest minds of our time – find out what the world needs, then give it to them!
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