Babies don’t come out of the womb wearing their Nikes ready to run. It takes a good year or so before they are able to take their first steps.
There’s a natural progression that most babies go through to get there – picking their heads up, rolling over, playing while on their tummmies, sitting up, crawling, standing up, and then walking. During each one of those stages, a baby develops, practices, and refines the skills – such as hand-eye coordination, depth perception, and the muscles – they need to start walking. If a baby skips any step along the way, the ultimate goal, walking, becomes much more difficult, if not impossible to achieve.
Business owners often fall into that trap of skipping steps in trying to grow their business. This often leads to disastrous results. Just look to Boston Market and Krispy Kreme as two well-known examples of businesses who paid the price for trying to run before they could crawl.
You can’t open your doors for business one day and expect to have the next Microsoft, Amazon.com, or eBay. There’s a natural progression needed to develop all the parts of a business. Each successful step along the way builds on the previous ones. Go too quickly or skip some steps along the way and the business will fall flat on its face.
This lesson is especially important for individuals that want to start an online business and develop a stream of SWISS Money. There is a tendency to want to rush things. You get bombarded with emails from internet gurus who have supposedly built huge fortunes and tell you that you can too if you just follow a few easy steps.
It just doesn’t work that way. The internet gurus who have built huge fortunes haven’t done so overnight. It took time for them to learn the skills they needed to start that huge flow of SWISS Money their way. They developed, practiced and refined their copywriting, sales, technology, direct response, and AdWords skills.
They built huge mailing lists.
They researched their target audiences.
They tested their marketing messages.
At each step along they way they developed the skills needed to successfully get to the next level. Those that did this have the SWISS Money flowing in. Those who went to fast and skipped steps in the development of their business – don’t.
As you grow your online or offline business(es), never take your eyes off your ultimate goal. Just don’t push things so that you try to get there before you, and the business, are ready. Because you will fall flat on your face.
Make sure you have the necessary skills and support structure in place so you can confidently and successfully take each step along the way to reaching your goals.
Because when building a successful business, as with babies learning to walk, you can’t walk before you crawl.
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