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	<title>Comments on: Do You Make This Mistake in Your Marketing?</title>
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	<link>http://swissmoneyblog.com/2008/05/15/do-you-make-this-mistake-in-your-marketing/</link>
	<description>Entrepreneurship, Online Marketing and Making S.W.I.S.S. (Sales While I Sleep Soundly) Money</description>
	<lastBuildDate>Mon, 08 Mar 2010 08:37:22 -0600</lastBuildDate>
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		<title>By: Adam Kreitman</title>
		<link>http://swissmoneyblog.com/2008/05/15/do-you-make-this-mistake-in-your-marketing/comment-page-1/#comment-22</link>
		<dc:creator>Adam Kreitman</dc:creator>
		<pubDate>Fri, 23 May 2008 17:14:20 +0000</pubDate>
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		<description>I appreciate the vote of confidence, Chris and Jason. Thanks and welcome!

Jeremy, you’ve inspired a few more blog posts to answer your questions. My quick answers are:

1. Serve a group you’re already a member of. There’s no better way to really get inside the head of a market than being part of that market yourself.

2. Survey your target audience - online or off.

3. Be genuinely curious about other people. Observe them. Find out what makes them tick.

4. Research your market on the internet. There’s a wealth of information out there on blogs, message boards and other websites. Use these resources to your advantage.</description>
		<content:encoded><![CDATA[<p>I appreciate the vote of confidence, Chris and Jason. Thanks and welcome!</p>
<p>Jeremy, you’ve inspired a few more blog posts to answer your questions. My quick answers are:</p>
<p>1. Serve a group you’re already a member of. There’s no better way to really get inside the head of a market than being part of that market yourself.</p>
<p>2. Survey your target audience &#8211; online or off.</p>
<p>3. Be genuinely curious about other people. Observe them. Find out what makes them tick.</p>
<p>4. Research your market on the internet. There’s a wealth of information out there on blogs, message boards and other websites. Use these resources to your advantage.</p>
]]></content:encoded>
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		<title>By: Jeremy Nulik</title>
		<link>http://swissmoneyblog.com/2008/05/15/do-you-make-this-mistake-in-your-marketing/comment-page-1/#comment-19</link>
		<dc:creator>Jeremy Nulik</dc:creator>
		<pubDate>Tue, 20 May 2008 02:40:32 +0000</pubDate>
		<guid isPermaLink="false">http://swissmoneyblog.wordpress.com/?p=21#comment-19</guid>
		<description>I get this a lot with the paper. People always tell me that they don&#039;t have time to read or look at articles, but do they know what everybody else does. This was a great perspective, though. I enjoy how you put me on the couch. I think that I do bring a lot of my prejudices or judgements into business decisions that are based on my personal experiences and tastes. It is not as though I try to be self-centered, but I know that in some ways I am making assumptions about my readers that I really don&#039;t know. What are the best ways that are out there that you like to engage your target audience? How do you know what kinds of behaviors they have?
- Jeremy</description>
		<content:encoded><![CDATA[<p>I get this a lot with the paper. People always tell me that they don&#8217;t have time to read or look at articles, but do they know what everybody else does. This was a great perspective, though. I enjoy how you put me on the couch. I think that I do bring a lot of my prejudices or judgements into business decisions that are based on my personal experiences and tastes. It is not as though I try to be self-centered, but I know that in some ways I am making assumptions about my readers that I really don&#8217;t know. What are the best ways that are out there that you like to engage your target audience? How do you know what kinds of behaviors they have?<br />
- Jeremy</p>
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		<title>By: Chris Tackett</title>
		<link>http://swissmoneyblog.com/2008/05/15/do-you-make-this-mistake-in-your-marketing/comment-page-1/#comment-21</link>
		<dc:creator>Chris Tackett</dc:creator>
		<pubDate>Thu, 15 May 2008 21:37:04 +0000</pubDate>
		<guid isPermaLink="false">http://swissmoneyblog.wordpress.com/?p=21#comment-21</guid>
		<description>Been reading for a while now.  Just wanted to say good job.

Chris Tackett</description>
		<content:encoded><![CDATA[<p>Been reading for a while now.  Just wanted to say good job.</p>
<p>Chris Tackett</p>
]]></content:encoded>
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		<title>By: Jason Rakowski</title>
		<link>http://swissmoneyblog.com/2008/05/15/do-you-make-this-mistake-in-your-marketing/comment-page-1/#comment-20</link>
		<dc:creator>Jason Rakowski</dc:creator>
		<pubDate>Thu, 15 May 2008 21:16:09 +0000</pubDate>
		<guid isPermaLink="false">http://swissmoneyblog.wordpress.com/?p=21#comment-20</guid>
		<description>Good Layout and design.  I like your blog.  I just added your RSS feed to my Google News Reader.  .

Jason Rakowski</description>
		<content:encoded><![CDATA[<p>Good Layout and design.  I like your blog.  I just added your RSS feed to my Google News Reader.  .</p>
<p>Jason Rakowski</p>
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