Sometimes examples of great copywriting come when you least expect them.
This summer, I was on a family vacation with my wife and daughter. We were strolling down the street of a quaint (if not touristy) town in Wisconsin. On the door of a restaurant was a sign I had never seen before. It was a small square sign with big red letters that said, “Guide Dogs Gladly Welcome!”
The sign struck me as a fantastic lesson in marketing and copywriting.
It took the negative “No Dogs Allowed,” and put a positive spin on it.
It’s easy, and often necessary, to tell customers and prospects no. But with a little thought and creativity, you can say no in a positive way that doesn’t upset and/or offend them.
My hats off to the owners of that restaurant for providing a great example of doing just that! I wonder if the next time I pass by they’ll have another sign saying “Service Happily Provided to Fully Clothed Individuals!”
Have you noticed any examples of businesses that express a negative concept in a positive light?
I gladly welcome any interesting, well-written comments below! 
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